"SEO text" sounds like a clear-cut product – but it isn't. The term hides completely different levels of quality, from automatically generated filler to a carefully researched expert article. The price range is just as broad. Here is an honest orientation.
The short answer
Good SEO texts are mostly billed per word. Simple web texts start at around 8 cents per word; high-quality, researched texts are more like 18 to 34 cents per word. A typical guide article of 600 words therefore costs roughly 190 to 400 euros.
Prices at a glance
Typical market prices – as orientation, not a fixed quote:
| Type of text | Typical price |
|---|---|
| Simple web text (per word) | €0.08 – 0.15 |
| High-quality SEO text (per word) | €0.18 – 0.34 |
| Guide / blog article (approx. 600 words) | €190 – 400 |
| Complete website copy | individual, by page count |
What determines the price
1. Research effort
The biggest lever. A text on an everyday topic is written quickly. A factually solid article, for which studies are read and competitors compared, costs considerably more – but delivers real value.
2. Topic and expertise
A text about smoothies is created faster than one about data protection law or medical technology. The more specialised the field, the higher the effort.
3. Length and scope
More words mean more work – but longer isn't automatically better. Good texts are as long as necessary and as clear as possible.
4. Quality and experience
An experienced writer who truly masters SEO costs more than an occasional writer – and that's exactly what decides whether your text appears on Google and sells.
5. Human instead of machine
AI texts are cheap but often sound generic and are increasingly detected by Google. A text that genuinely sounds like you and builds trust comes from a human.
The maths mistake with cheap texts: A managing director once gathered three quotes for the same article: €45, €390 and €1,400. The €45 text was so shallow that it never ranked – paid for dearly with lost visibility.
Why good texts pay off
A text is not a one-off expense but an investment: it stays online for years, gets found again and again and brings in new visitors continuously. A single good article can bring more customers than a whole ad campaign – only permanently and without ongoing ad spend.
Your next step: In a free consultation we look at which texts you really need, and you'll get a concrete price. More on the SEO Copywriting page.
Frequently asked questions
How much does an SEO text cost per word?
Simple web texts are available from about 8 to 15 cents per word. For high-quality, well-researched SEO texts, the usual prices are more like 18 to 34 cents per word or more.
How much does a typical guide article cost?
A good guide or blog article of around 600 words usually costs between 190 and 400 euros on the market. Scope, topic and research effort determine the exact price.
Why are cheap texts often a bad buy?
Very cheap texts are usually shallow or machine-generated. They rarely rank well and convince no customers – the supposed saving ends up costing you visibility and revenue.